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Featured Projects

Virtual Pasta

Inspired by Craftsmanship

Project Scope: Summit Group, LLC. was task with the objectives of developing and launching a unified brand message platform, as well as, creating an integrated marketing communications program for Barilla Foodservice.

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Project Details

Barilla Virtual Pasta: Inspired by Craftsmanship

Solution:
Summit translated the Barilla brand essence to reach every level of the foodservice audience. Barilla’s old world charm was blended with contemporary appeal and the Barilla nutritional story to create trade show displays, sales collateral, point-of-sale, trade advertising, incentive and promotional programs and interactive communications.

Results:
Summit successfully translated the strengths and equities of the retail Barilla brand into an effective, sales-generating business-to-business brand.

Responsive
Development
Increase in
Annual Savings
Key Deliverables:
  • Wireframes & prototypes
  • Creative design
  • Multi-device optimized responsive web site
  • Migration of model images, documents, and data
  • File archive system for PDF documents
  • Social media integration
  • Full front-end code development
  • Modern refresh of web presence within brand guidelines
Skills Utilized:

Adobe Creative Suite Consulting Content Management Creative Design CSS3 eCommerce Email Marketing Graphic Design HTML5 Javascript jQuery Web Applications Internet Marketing Problem Resolution Responsive Development Social Media Marketing Typography UX / UI Design Visual Hierarchy

...[Eric] created a demo site for me during a very rushed client presentation opportunity - the client loved it, we won the business and to this day is my favorite corporate online store.

Danon Middleton VP, Merchandising & Program Accounts Summit Group, LLC 2011 - Present

Jack Daniel's Store

we do things a little differently around here

Project Scope: To promote and extend the Jack Daniel’s brand and heritage with a variety of unique branded products that focus on key brand initiatives including: Jack Daniel’s Racing, one-of-a-kind product lines, and news and special offers for the Jack Daniel’s enthusiast.

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Project Details

Jack Daniel's Store: we do things a little differently around here

Solution:
Summit created an extensive online catalog program establishing a true destination point for Jack Daniel’s branded apparel and merchandise. Summit created content and rich graphics that capture the flavor of the Jack Daniel’s General Store in historic Lynchburg and re-vamped the product line to include both contemporary and traditional items sought by loyal Jack Daniel’s fans.

Results:
Jack Daniel’s Goods online General Store set new sales records for the brand and has energized the online experience for legions of those unique Jack Daniel’s consumers and life-long brand loyalists.

Responsive
Development
Increase in
Annual Savings
Key Deliverables:
  • Wireframes & prototypes
  • Creative design
  • Multi-device optimized responsive web site
  • Migration of model images, documents, and data
  • File archive system for PDF documents
  • Social media integration
  • Full front-end code development
  • Modern refresh of web presence within brand guidelines
Skills Utilized:

Adobe Creative Suite Consulting Content Management Creative Design CSS3 eCommerce Email Marketing Graphic Design HTML5 Javascript jQuery Web Applications Internet Marketing Problem Resolution Responsive Development Social Media Marketing Typography UX / UI Design Visual Hierarchy

You continue to find new and better ways of pushing our platform forward. Through your innovation and dedication, we have once again created a cutting edge platform that is outstanding in every way.
* Corporate Recognition

Eric Donaldson Team Lead | Sr Web Programmer Summit Group, LLC. 1998 - Present

United Shop

Your official destination, for United gear

Project Scope: To promote and extend the Jack Daniel’s brand and heritage with a variety of unique branded products that focus on key brand initiatives including: Jack Daniel’s Racing, one-of-a-kind product lines, and news and special offers for the Jack Daniel’s enthusiast.

Visit Website

Project Details

United Shop: Your official destination, for United gear

Solution:
Summit created an extensive online catalog program establishing a true destination point for Jack Daniel’s branded apparel and merchandise. Summit created content and rich graphics that capture the flavor of the Jack Daniel’s General Store in historic Lynchburg and re-vamped the product line to include both contemporary and traditional items sought by loyal Jack Daniel’s fans.

Results:
Jack Daniel’s Goods online General Store set new sales records for the brand and has energized the online experience for legions of those unique Jack Daniel’s consumers and life-long brand loyalists.

Responsive
Development
Increase in
Annual Savings
Key Deliverables:
  • Wireframes & prototypes
  • Creative design
  • Multi-device optimized responsive web site
  • Migration of model images, documents, and data
  • File archive system for PDF documents
  • Social media integration
  • Full front-end code development
  • Modern refresh of web presence within brand guidelines
Skills Utilized:

Adobe Creative Suite Consulting Content Management Creative Design CSS3 eCommerce Email Marketing Graphic Design HTML5 Javascript jQuery Web Applications Internet Marketing Problem Resolution Responsive Development Social Media Marketing Typography UX / UI Design Visual Hierarchy

[Eric is] A strategic thinker that delivers outstanding work that meets the objectives of both client and company.
* LinkedIn Recommendation

David Kirkland Group President Summit Group, LLC. 2009 - 2017

Purple Purse Charm

Break the cycle of abuse

Project Scope: To promote and extend the Jack Daniel’s brand and heritage with a variety of unique branded products that focus on key brand initiatives including: Jack Daniel’s Racing, one-of-a-kind product lines, and news and special offers for the Jack Daniel’s enthusiast.

Visit Website

Project Details

Purple Purse Charm: Break the cycle of abuse

Solution:
Summit created an extensive online catalog program establishing a true destination point for Jack Daniel’s branded apparel and merchandise. Summit created content and rich graphics that capture the flavor of the Jack Daniel’s General Store in historic Lynchburg and re-vamped the product line to include both contemporary and traditional items sought by loyal Jack Daniel’s fans.

Results:
Jack Daniel’s Goods online General Store set new sales records for the brand and has energized the online experience for legions of those unique Jack Daniel’s consumers and life-long brand loyalists.

Responsive
Development
Increase in
Annual Savings
Key Deliverables:
  • Wireframes & prototypes
  • Creative design
  • Multi-device optimized responsive web site
  • Migration of model images, documents, and data
  • File archive system for PDF documents
  • Social media integration
  • Full front-end code development
  • Modern refresh of web presence within brand guidelines
Skills Utilized:

Adobe Creative Suite Consulting Content Management Creative Design CSS3 eCommerce Email Marketing Graphic Design HTML5 Javascript jQuery Web Applications Internet Marketing Problem Resolution Responsive Development Social Media Marketing Typography UX / UI Design Visual Hierarchy

[Eric is] A strategic thinker that delivers outstanding work that meets the objectives of both client and company.
* LinkedIn Recommendation

David Kirkland Group President Summit Group, LLC. 2009 - 2017
Enjoy the benefits of your hard work

Project Scope: To promote and extend the Jack Daniel’s brand and heritage with a variety of unique branded products that focus on key brand initiatives including: Jack Daniel’s Racing, one-of-a-kind product lines, and news and special offers for the Jack Daniel’s enthusiast.

Visit Website

Project Details

Apple Vacations Royalties: Enjoy the benefits of your hard work

Solution:
Summit created an extensive online catalog program establishing a true destination point for Jack Daniel’s branded apparel and merchandise. Summit created content and rich graphics that capture the flavor of the Jack Daniel’s General Store in historic Lynchburg and re-vamped the product line to include both contemporary and traditional items sought by loyal Jack Daniel’s fans.

Results:
Jack Daniel’s Goods online General Store set new sales records for the brand and has energized the online experience for legions of those unique Jack Daniel’s consumers and life-long brand loyalists.

Responsive
Development
Increase in
Annual Savings
Key Deliverables:
  • Wireframes & prototypes
  • Creative design
  • Multi-device optimized responsive web site
  • Migration of model images, documents, and data
  • File archive system for PDF documents
  • Social media integration
  • Full front-end code development
  • Modern refresh of web presence within brand guidelines
Skills Utilized:

Adobe Creative Suite Consulting Content Management Creative Design CSS3 eCommerce Email Marketing Graphic Design HTML5 Javascript jQuery Web Applications Internet Marketing Problem Resolution Responsive Development Social Media Marketing Typography UX / UI Design Visual Hierarchy

[Eric is] A strategic thinker that delivers outstanding work that meets the objectives of both client and company.
* LinkedIn Recommendation

David Kirkland Group President Summit Group, LLC. 2009 - 2017

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